Dongdaemun (East Gate) is a center of fashion. Clothing sold at Dongdaemun is comparable to that in almost all the other areas of the world. In fact, some say that the world’s fashion is divided into that found at Dongdaemun and those found elsewhere. Beyond a thriving marketplace, Dongdaemun is transforming itself into a leading fashion site. What accounts for the fundamental competitiveness of Dongdaemun, and what are the factors behind its successful globalization? It exudes energy and passion around the clock, while boasting one of the world’s most comprehensive fashion clusters, equipped with everything related to fashion, and an ultra-fast production system. The film also features the dreams of upcoming designers.